NYON, August 4, 2017 - With just Sunday'ssell-out final to come, record numbers of TV viewers, spectators and onlineusers have been following UEFA Women's EURO 2017.
The key numbers
· The total TV audience is projected to reach 165 million, withshares of national audiences of up to 66%
· Final will be shown in more than 80 countries
· UEFA.com has more than doubled 2013 visits, with the final stillto come
· Total social media interaction of more than 20 million
· Record aggregate attendance for tournament ensured, with everyNetherlands game sold out
TV
· The 2017 edition will be the mostwatched in history.
· Live match audiences are on course to surpass 2013's totalaudience of 116 million by more than 50 million viewers.
· By the end of the quarter-finals, total audience had reached 109.6 million viewers,compared to 77.9 million for the equivalent stage in 2013.
· Record Women's EURO audiences have been achieved in manymarkets, including the Netherlands, Denmark and the UK.
· The final will be aired in more than 80countries worldwide and is anticipated to attract a global average liveaudience in excess of 13 million viewers.
Quarter-finals
· Germany: the rescheduled quarter-final with Denmark was watchedby 5.9 million onZDF (39% share), higher than Hungarian F1 GP audience on RTL.
· UK: Channel 4 received 2.4million viewers (11.8% share) for England v France. Thiswas more than any audience from the previous two editions and 62.8% higher thanEngland's 2015 FIFA Women's World Cup quarter-final win against Canada on BBC1(1.5 million/33.3%). Netherlands v Sweden produced an audience of 0.3 million(2.1% share) on More4.
· Sweden: The match with the Netherlands produced an audience of 0.9 million (47.2% share) onSVT2, 12.7% up on Sweden’s 2013 quarter-final versus Iceland on TV4.
· Spain: Teledeporte drew 0.5million viewers (5% share) for Austria v Spain. This wasthe highest audience of the tournament so far and over double the Hungarian GPon Movistar F1 (0.2 million/2.4%).
Semi-finals
Denmark v Austria
· Austria: 1million, 48% share(double group stage figure).
· Denmark: 1million watched on TV2, 66.6% audienceshare (2013 semi-final v Norway watched by 0.7 million on DR1).
Netherlands v England
· Netherlands: 2.9million watched on NPO1, 50.7% audienceshare and highest of tournament so far. The 2009 semi-final between the samenations was watched by 1.6 million. Also, 0.9 million watched Denmark v Austriaon NPO1, a 27.8% share.
· UK: 3.2million viewers watched on Channel 4, up 66.7% on 2015 FIFAWomen's World Cup semi-final between Japan and England on BBC1. Believed to berecord for women's football on UK TV. A total of 0.9 million watched Denmark vAustria on Channel 4.
· Germany: 3.2million viewers watched on ARD.
· Finland: 22.5% audienceshare on YLE TV2.
ONLINE
· Total visitors to the UEFA Women's EURO section on UEFA.com andthe new by the end of thesemi-finals was 3,865,139 including394,726 alone last Sunday. The 2013 total for the whole tournament, includingthe final, was 1.5 million.
· There were 138,900 interactions on our page, which added 35,000 new fans.
· The Facebook live programming has yielded 208K reach and 30Kvideo views.
· Over 37,000 fans have interacted with content on the page, while the account grew by 5,000new fans.
· UEFA's newly launched account generated 131,000 interactions, rapidlyracking up 7,000 new fans.
· Over 5.6 million people have watched our video content onFacebook and Instagram, including from thetournament.
· The audience of the account created 37K interactions,attracting 3.5K new fans.
· On Twitter, the main accountmanaged 156K interactions and increased by 13K followers.
· The audience of almost doubled on Twitter since the beginning ofthe tournament, picking up 2,300 new fans, while it registered 18,000interactions.
· UEFA's national associations amassed 4.15 million interactionsand 27 million video views, attracting 124,000 new fans on Facebook. Theassociation with the highest digital growth on this platform has been theRussian FA (12%).
· On Instagram, UEFA's national associations triggered 11 millioninteractions and 5 million video views. Portugal has been leading the pack with13% growth.
· On Twitter, UEFA's national associations generated 1.27 millioninteractions and added 45,000 new followers. Portugal again has been generatingthe biggest buzz with a 9.3% follower growth.
Highlights
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AT THE STADIUMS
· Total attendance: 211,863(not including final) – record set in 2013 was 216,888.
· All Netherlands matches sold out.
· Attendance for Netherlands v England of 27,093 a record fora Dutch women's football game and the best for a UEFA Women's EURO semi-final.
· 10,508 for Denmark v Austria: the highest for a game notinvolving the hosts.
· Thousands of supporters have joined the Fan Walks to thestadiums.
Top ten UEFA Women's EURO crowds
41,301: Germany 1-0 Norway, 2013 final, Stockholm
29,092: England 3-2 Finland, 2005 group stage, Manchester
27,093:Netherlands 3-0 England, 2017 semi-final, Enschede
25,694: England 0-1 Sweden, 2005 group stage, Blackburn
21,731:Netherlands 1-0 Norway, 2017 group stage, Utrecht
21,105: Germany 3-1 Norway, 2005 final, Blackburn
21,000: Germany 4-1 Norway, 1989 final, Osnabruck
18,000: Germany 1-0 Sweden, 2001 final, Ulm
16,608: Sweden 0-1 Germany, 2013 semi-final, Gothenburg
16,414: Finland 0-5 Sweden, 2013 group stage, Gothenburg
