ACCRA, April 16, 2018 – Just like howadopted children find hope when a foster parent come to their rescue, the samewas the feelings for many lovers of women’s football in Ghana when a first eversponsor, Freshpak products came to the aid of the league with a sponsorshippackage of GHC 500,000 just a few weeks ago.
The 2017/2018 league season which has 16different teams from the Sothern and the Northern Zone participating has pickedup on a very high note in terms of publicity as players who emerge as the mostvaluable per match (MVP) are rewarded with airtime accordingly.
The sponsors officially met with femalesports journalists on Friday to discuss how they can help promote the leaguewhich has since it commencement in 2012 struggled to make the airwaves.
The key issue discussed was to throw morelight on the hard work of these young ladies so that the public will know exactlywhat they are doing.
“We the Group Nduom and the FreshpakProducers would want you to come onboard and use your Social Media platforms and your media outfit to promote theWomen’s league so that there can be equality in the game” Nana Ofori Owusu,the Managing Director said.
The joy and smiles on the faces of theseplayers and the club owners who have invested their own money to run thebusiness for years without getting anything in return when the sponsorship dealwas announced, showed how important it is for female athletes to benefit fairlyfrom the support of corporate bodies who turn to support men’s sport most often.
It is heart breaking when women get less paidbut equally play 90 minutes of football, running around the pitch just liketheir male counterparts and even sometimes in critical physical conditions toreceive little for their efforts and sweats.
The question is if other professions areworking on cutting the gender pay gap, why is this not being experienced insport? There is hope now that the situation in Ghana will change since theNational Women’s League has now secured sponsorship and the Ghana PremierLeague is yet to boast of one.
Most people hope that our female athleteswill be motivated to do what they love best.
