RIYADH, February 21, 2024 - The Islamic Solidarity Sports Association, previously known as the Islamic Solidarity Sports Federation, has launched its new visual identity. This decision was made following the approval of the Association's General Assembly during its twelfth meeting hosted by the Saudi capital, Riyadh, in November 2023, when necessary measures were taken to change the logo and visual identity.

VALUES The new identity embodies the Association's commitment to Islamic values and its vision to encourage the Islamic sports movement, provide fair competition opportunities for youth of both genders and enhance sports and excellence.

VISION Furthermore, the new identity reflects the Association's vision of achieving sports solidarity, guiding youth toward sports paths that reflect Islamic values, and promoting understanding and cooperation between different cultures worldwide.

In addition, the new identity signifies sports integrity and emphasizes the message of peace advocated by the Islamic religion. The Association is committed to showcasing these values through sports.

FONT The Association's new visual identity represents its Islamic identity, portrayed through the Arabic language using Kufic font script in the new logo. Kufic is one of the oldest forms of the Arabic script, which emerged in the late seventh century AD. It became a preferred script for copying the Holy Qur’an and designing architectural decoration.

The announcement of the new visual identity aligns with the Association's future aspirations to introduce its goals and vision and its efforts to promote and develop sports in its member countries.

WEBSITE With this new visual identity, and to further keep pace with the latest changes in this era, a renowned website was launched following the new logo unveil: https://issa.sport/en#homeNews.